The Virginia Breast Cancer Foundation is thrilled to introduce the Power of Pink Luncheon in Richmond presented by Virginia Women's Center! Join us on Thursday, October 10, 2024 to raise funds and support for breast cancer access, education, and awareness. 

This event brings together individuals passionate about making a difference in the fight against breast cancer, featuring speakers who share inspiring stories of resilience and triumph. The luncheon empowers survivors, honors those affected by breast cancer, and drives progress toward a future free from the disease.

The Power of Pink will be held at The Jefferson Hotel. Registration begins at 11:30 AM.  We will be seated at Noon for lunch and will hear from our wonderful local and keynote speakers.  We will wrap up by 1:30 PM.

Elizabeth Heiskell is a celebrity caterer and NBC's Today Show Food Correspondent,  She lives in Oxford, Mississippi, where she is the owner of Elizabeth Heiskell Catering, which is in its 22nd year. Elizabeth was head chef at Viking Range Corporation for 8 years where she added fun and vitality to all of her cooking classes.

Elizabeth has appeared on the Food Network’s "The Kitchen" and on "Chopped" as a judge. She is a Southern Living magazine contributing editor and is the author of three best-selling cookbooks What Can I Bring, The Southern Living Party Cook Book and Come On Over. Elizabeth was diagnosed with breast cancer in 2022.

Dr. Shah is the Medical Director of Breast Imaging for Virginia Commonwealth University (VCU) Health System in Richmond, VA  as well as an Assistant Professor of Diagnostic Radiology at VCU. She will offer a patient perspective and share how VBCF is working to address access to care challenges.

Dr. Shah was voted First Place for Radiology in Our Health Richmond Magazine’s Best Bedside Manner Award in 2018 and one of Virginia’s Top Docs in Diagnostic Radiology by Virginia Business Magazine in 2024.

VBCF is doing important work across the entire state of Virginia. Each year there are 7,600 women and men in Virginia who are diagnosed with breast cancer and 1,150 women and men who die from breast cancer.

The money we raise through events like the Power of Pink Luncheon is used to empower Virginians impacted by breast cancer through access, advocacy, education, and community action. VBCF offers free breast health education and resources; support kits for newly diagnosed patients, caregivers, and survivors; and advocates for improved health care and breast cancer research dollars for the state.

In 2022, VBCF established a Screening and Diagnostic Services Fund. Since then, VBCF has invested $491,000 to provide mammograms, ultrasounds, biopsies, and more to uninsured and underinsured women and men in Virginia. VBCF has designated $50,000 to establish a metro Richmond fund in 2024 and this luncheon will help us add to this fund.

VBCF is a 501(c) 3 organization as determined by the Internal Revenue Service with federal tax identification number 54-1633519. Gifts are tax-deductible to the extent allowed by law.