Healthy Futures of Texas (HFTX) launched a multi-pronged Parent Awareness Campaign in Winter 2024 to expand outreach and increase parent participation in Talk About It Texas (TAIT) parent and youth workshops. This initiative aimed to equip parents and guardians with the knowledge and resources needed to support open conversations with young people about healthy relationships and sexual health.
This presentation will share the design, implementation, and outcomes of our innovative parent campaign, created to strengthen family engagement and expand access to educational resources and tools for parents and caregivers in our community.
Recognizing the vital role parents play in their children’s success, our team developed an outreach strategy leveraging HFTX’s marketing expertise. The campaign implemented a Digital Parent Recruitment strategy designed to drive workshop registrations across three distinct Texas regions: Dallas, San Antonio, and the Rio Grande Valley. Culturally relevant messaging and targeted outreach ensured that parents from diverse backgrounds received accessible, engaging information. To meet the anticipated demand, TAIT program staff received specialized training in multiple parent education programs, including those delivered in Spanish.
Since its launch, the campaign has significantly increased parent participation in educational programs and fostered stronger connections between parents and their youth. Parent survey results highlight positive shifts in parents’ self-reported confidence and engagement.
This 70-minute session will share lessons learned, promising practices, and strategies that other organizations can adapt to build family-centered initiatives with measurable impact. Attendees will participate in discussions and leave with actionable ideas to engage families as true partners in driving positive change for children and communities.
Presenters: Kassandra Castillo MS, Taylor Stafford (Healthy Futures)