Presented by: Reno Rodeo Foundation
Since 2016, the Reno Rodeo Foundation’s Denim Drive has been a trusted source of comfort, dignity, and support for abused, neglected, and displaced infants, children, and teens across 14 Northern Nevada counties. Through the generosity of our community, Denim Drive provides brand-new clothing, shoes, hygiene items, school supplies, and other essentials to children and young adults in foster or kinship care throughout their journey, ensuring they have the resources they need as they grow, change placements, begin school, and navigate the challenges of childhood.
Today, the Denim Drive has evolved into a flexible, year-round community partnership program that allows businesses, organizations, schools, and community groups to host their own Denim Drive campaign during the time of year that works best for them. Every Denim Drive campaign, regardless of its size, duration, or location, helps ensure children receive the support they need when they need it most.
Through both in-kind and financial contributions, we provide more than just clothing and essentials. We provide choice, confidence, and a sense of normalcy during uncertain moments. Financial donations allow caseworkers and caregivers to take children shopping themselves, giving them the opportunity to choose clothing and other necessities that fit, reflect their personality, and help them feel like themselves again.
We invite you to stand with us in this mission.
As a Denim Drive partner, your business will directly support children and young adults throughout Northern Nevada while strengthening your connection to the community. You choose the month that works best for your organization, and we’ll provide the tools, guidance, and promotional support to help make your campaign a success. Partnership opportunities include meaningful recognition, community visibility, volunteer engagement, and customized collection efforts tailored to your campaign.
Partners may also choose where their support is directed, helping children in the Northern Nevada community that matters most to them.
This is more than a sponsorship. It is an investment in stability, dignity, opportunity, and hope for Northern Nevada’s most vulnerable children and young adults.