Event Materials (print, website, email, social media): print invitation mailed to 2,000+ households, emailed to 3,000; web traffic to over 50,000 unique views/month
Annual Report: print edition mailed to 2,000+ households, additional 500-1,000 circulated at events; digital version emailed to 3,000; PDF edition on YA website (web traffic to over 50,000 unique views/month)
Resource Guide: YA’s flagship marketing and sales tool. Printed and mailed to 20,000+ parents, teachers, and school administrators. Digital version on website to over 50,000 unique views/month; weekly eblast campaign and social around the guide.
Additional Reach Data:
E-campaign: reaches over 15,000 unique YA contacts per email blast
Social: over 3,000 followers on FB, Twitter, and Instagram
In-person: 200-250 gala attendees
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