Social Media Toolkit

The FriendshipWorks community encourages you to use social media to spread the word about your participation in Elderbration & Walk To End Elder Isolation. Invite people to join your team or donate to the cause. Keep your friends, family, and everyone in your network updated about your fundraising by posting and sharing information. 

Ask your loved ones if they would be willing to donate to your fundraising efforts. Explain how the money that you raise will make a difference by supporting FriendshipWorks, a nonprofit organization that offers a variety of programs through volunteer efforts which focus on reducing social isolation for older adults. And above all, share why this is important to YOU!

Below and to the right are suggested images and posts that you can use for social media.

  • To save an image, right click with either one or two fingers on your mouse pad and select “Save As…” (or "control" click on Mac)

  • On mobile devices, hold down on the photo until you see “Save to Photos”, or “Share”. You can then select how you would like to share it (post on social media, send directly to a friend via your messaging app or email, etc.) by browsing the options that are displayed on your screen.

CAPTIONS

Captions are a helpful way to share your reason for participating in the Elderbration & Walk To End Elder Isolation. By telling your story, you can create connections and inspire others to offer support by sharing your posts, joining your team, sponsoring the event and/or by making a donation.

HASHTAGS

When writing a caption for your post, it’s helpful to include hashtags to reach a wider audience. Here are some examples for promoting the walk: #FriendshipWorks #Walk #Elderbration #JamaicaPond #Boston #Elders #Donate #Friends #EndElderIsolation

COPY & PASTE: 

You can add these links to your caption

○ Link to FriendshipWorks Website: https://www.fw4elders.org

○ Link to Event Information page: https://www.fw4elders.org/walk

CAPTION EXAMPLE:

Join me on May 21st, 2023 at Jamaica Pond, to participate in the Elderbration & Walk to End Elder Isolation annual fundraising event for FriendshipWorks. For over three decades this nonprofit organization has been working on reducing social isolation, enhancing the quality of life, and preserving the dignity of older adults in Greater Boston. [INSERT PERSONAL STATEMENT ABOUT WHY IT’S IMPORTANT TO YOU] Please consider a donation to my fundraising page [INSERT YOUR PERSONAL QGIV URL HERE] Learn more at https://www.fw4elders.org/walk

 

CREATING POSTS

INSTAGRAM POST/STORY/REEL ON MOBILE DEVICE

  1. Tap your profile photo in the bottom left corner

  2. Tap the symbol and it will give you the option to create a new post(picture or video), story, or reel

    1. If you have photos or videos from your participation in prior years, then it would be great to include those

  3. Once you have selected one of the options, follow the prompts on Instagram to share it

 

SHARING SOMEONE’S POST/VIDEO/STORY ON INSTAGRAM

To share someone’s post/video to your story

  1. Tap the symbol below the photo or video in your feed that you would like to share

  2. Tap “Add to your story” 

    • You now have the option to use the online tools to edit the story

  3. Tap “Your story” and it will automatically upload 

  4. You can also use the symbol to share the post/video to your story

 

FACEBOOK

  1. Tap on the “Home” icon

  2. Tap near the top of the page where it says “What’s on your mind?”

  3. Begin creating your post by adding a caption, photos, etc.

  4. Tap “Post” when you are done

 

SHARING SOMEONE’S POST/VIDEO/STORY ON

To share someone’s post or story, tap the symbol below the post or story, add a personal caption if you would like to, and select “Share”.

 

Remember to share your posts in groups you belong to, if they allow it. And thank you for helping to spread the word!