Join the Flea-less Marketplace

Bring your business, organization, products, or services to the 2026 Heart & Sole Walk for Animals on Sunday, October 11, at Fort Adams State Park in Newport!

The Flea-less Marketplace is a favorite part of Heart & Sole, giving vendors the opportunity to connect with hundreds of animal lovers and their four-legged friends while being part of a day filled with community, compassion, and fun.

Whether you’re a pet-focused business, local maker, retailer, service provider, nonprofit organization, or simply a business that loves animals, we’d love to have you join us.

Heart & Sole takes place from 11:00 AM–2:00 PM and is held rain or shine.

Choose Your Vendor Experience

We’ve created several vendor options so you can choose the setup that works best for your organization. All vendor registrations include recognition as a participating Heart & Sole vendor, placement in the Flea-less Marketplace, and the opportunity to connect with hundreds of attendees throughout the day.

Vendor Opportunities
Become a Vendor
Vendor Form

Vendor — Non-Profit | $40

We’re pleased to offer discounted vendor registration for eligible nonprofit organizations that want to connect with our community and share their mission.

  • Discounted registration for eligible nonprofit organizations
  • Recognition as a participating nonprofit vendor on the Heart & Sole Walk for Animals event website
  • Organization name or logo featured on Marketplace signage and in the event program
  • One 10' × 10' exhibit space
  • Organization provides its own tent, table, and chairs

Vendor — Basic | $75

A simple option for vendors who have everything they need for their setup.

  • Recognition as a participating vendor on the Heart & Sole Walk for Animals event website
  • Company name or logo featured on Marketplace signage and in the event program
  • One 10' × 10' exhibit space
  • Vendor provides their own tent, table, and chairs

Vendor — Essentials | $150

We’ll provide the tables and chairs—you bring the rest!

  • Recognition as a participating vendor on the Heart & Sole Walk for Animals event website
  • Company name or logo featured on Marketplace signage and in the event program
  • One 10' × 10' exhibit space
  • Two (2) 6-foot tables and two (2) folding chairs
  • Tent or canopy is not included. Vendors are encouraged to bring their own tent or canopy, up to 10' × 10'.

Vendor — Premium | $350

Leave more of the setup to us with our all-in-one vendor option.

  • Recognition as a participating vendor on the Heart & Sole Walk for Animals event website
  • Company name or logo featured on Marketplace signage and in the event program
  • One 10' × 10' tented exhibit space
  • Two (2) 6-foot tables and two (2) folding chairs

Need more room? Larger exhibit spaces may be available for an additional fee. Contact walkforanimals@potterleague.org for availability and details.

REGISTER & PURCHASE YOUR VENDOR SPACE ONLINE

Before You Register

Please review the 2026 Vendor Application before registering. The application includes important participation requirements, vendor policies, deadlines, and the required vendor waiver.

DOWNLOAD THE 2026 VENDOR APPLICATION

Important Dates & Requirements

  • Vendor Application & Logo Deadline: September 21, 2026
  • Payment Deadline: September 30, 2026
  • Certificate of Insurance Deadline: October 1, 2026
  • Setup begins at 8:30 AM
  • Vehicles must be out of the staging area by 10:00 AM
  • Booths must be completely set up and ready by 10:30 AM
  • Vendors must remain set up and staffed for the full event from 11:00 AM–2:00 PM
  • Breakdown may begin at 2:15 PM or once the event has officially concluded, whichever is later

Vendors selling goods are responsible for obtaining and maintaining any required retail licenses and permits necessary to sell in Newport, Rhode Island. All vendors must also submit a Certificate of Insurance prior to the event.

If you are bringing your own tent or canopy, you are responsible for bringing, setting up, and securing it. Fort Adams can be windy, so we strongly recommend bringing weights and stakes to help keep your canopy safely secured throughout the event.

Electrical and water hookups are not available. Please plan your booth setup accordingly.

Make Your Booth Your Own

We encourage vendors to make their spaces fun, engaging, and welcoming! Offer an activity, share samples or giveaways, showcase your products, or find another creative way to connect with Heart & Sole attendees.

If you plan to distribute treats for dogs, please always ask the dog’s handler before offering anything to their pet. Dogs may have allergies, dietary restrictions, medical needs, or other reasons they cannot accept treats.

Booth locations are assigned by the Potter League based on the overall event layout. While we’re happy to consider special requests when possible, the Potter League reserves the right to determine all tent and booth placement.

Booth spaces may not be shared with another business or organization without prior approval from Potter League staff.

Help Us Raise a Little More

Interested in adding a little something extra to your participation? Sponsors and vendors are encouraged to donate a raffle item or fundraising prize valued at $25 or more, although it is not required.

Raffle donations help generate additional support for the Potter League and are another great way to showcase your business. Nonprofit organizations are exempt from this request.

If you would like to contribute an item, please let us know on your Vendor Information Form.

After You Register

Please complete and return the required Vendor Information Form along with your logo and any requested materials by September 21, 2026. This helps ensure your organization is properly recognized on event signage, in printed materials, and throughout the Flea-less Marketplace.

Completed materials may be emailed to walkforanimals@potterleague.org or mailed to:

Potter League for Animals
Attn: Heart & Sole Walk for Animals
87 Oliphant Lane
Middletown, RI 02842

Vendor fees are non-refundable.

Event Day Information

Once you’re registered, be sure to review our Partner Event Guide for everything you need to know about arrival, unloading, parking, booth setup, tents, vendor requirements, bringing a dog, breakdown, and more.

DOWNLOAD THE PARTNER EVENT GUIDE

You can also visit our Frequently Asked Questions page for additional sponsor and vendor information.

VIEW SPONSOR & VENDOR FAQs

Questions?

We’re happy to help! Contact the Heart & Sole team at walkforanimals@potterleague.org or call 401-846-0592.

We can’t wait to welcome you to the 2026 Flea-less Marketplace!