Facts about the benefits of Cause Marketing:
- 86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product based on that commitment. 2018 Shelton Group’s ‘Brands & Stands: Social Purpose is the New Black‘
- 72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not donate at the register, 44% say it was because they “don’t know anything about the cause”. Catalist’s Revelations at the Register
- Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts. 2018 Benevity Engagement Study
Recent Cause Marketing Campaign Partners Include:
Acme Markets
Conrcord Pet
Daily's
Mountain Energy
Walgreens
Contact James Henley at james.henley@nemours.org to find out how your business can participate in the Help our Kids campaign or other campaigns to benefit the children and families at Nemours!
Check out the current Shop for a Cause promotions happening right now.