Make the Ask: Why Direct Appeals Matter

Fundraising for Shine for MAC starts with heart—but it grows through connection. While sharing your page on social media is a great way to raise awareness, the most effective way to meet your goal is through direct, personal asks.

People are far more likely to donate when they’re invited by someone they know. A short, thoughtful message from you—sent by email, text, or even DM—can go a long way. It doesn’t have to be fancy. It just has to be real.

Whether you have a personal connection to autism or you’re simply passionate about creating more inclusive communities, your “why” can inspire action.

To help you get started, we’ve created a few message templates you can personalize and share. Choose the one that feels most like you—or mix and match language to make it your own.

Scroll down to explore sample emails and messages you can use today.

Subject line: Help me shine a light on autism support

Hi [Name],

I’m participating in Shine for MAC, a community fundraiser to support kids and families impacted by autism—and I’d be so grateful for your support.

Autism affects 1 in 31 children in the U.S. Each of those kids deserves the chance to thrive, to be understood, and to be supported in ways that fit their unique needs. That’s exactly what MAC Midwest does.

MAC provides compassionate, personalized care to children and young adults with autism—from early intervention to life skills to family support. Many of the things that make this possible—like sensory tools, adaptive equipment, and mental health services—aren’t covered by insurance. That’s where fundraising comes in.

If you’re able, please consider donating to my Shine for MAC fundraiser. Every dollar helps a child grow, a parent feel seen, and a family know they’re not alone.

[Insert Fundraising Link]

Thank you for helping me make a real difference.

With gratitude,
[Your Name]

Subject line: I'm raising funds for autism support—can you help?

Hi [Name],

This year, I’m taking part in Shine for MAC, a fundraiser supporting children and teens with autism across Minnesota and beyond. I’m hoping you’ll join me in making a difference.

MAC Midwest helps over 300 families each year by offering therapy, coaching, assessments, and support that many providers simply don’t offer. They work with kids who are often underserved or overlooked, and they meet each child right where they are.

Your donation helps fund what insurance won’t—things like visual supports, diagnostic tools, and new, inclusive programs that bring hope and progress to families.

If you believe every child deserves the chance to shine, I hope you’ll support my fundraiser today.

[Insert Fundraising Link]

Thank you for being part of this with me.
[Your Name]

Subject line: Together, we can help more kids shine

Hi [Name],

I’m excited to share that I’m fundraising for Shine for MAC, a campaign supporting children and families navigating autism. It’s a cause close to my heart—and one I believe makes our whole community stronger.

Every dollar raised helps MAC Midwest go beyond therapy to provide the tools, resources, and emotional support families truly need. That means shorter waits for diagnosis. Safer environments for learning. Stronger partnerships with parents. More inclusion, understanding, and growth.

Your gift doesn’t just support a program—it helps a child feel calm, a teen gain independence, and a family breathe a little easier.

Will you consider making a donation to help me reach my goal?

[Insert Fundraising Link]

Thank you for helping families shine.
[Your Name]