Running for Lola. Running for Every Kid Still Fighting.
I’ve been best friends with Lola’s parents since we were kids. Lola wasn’t just someone I knew—she’s someone who forever shaped how I see the world and how I choose to live.
Lola showed up every single day with grace, strength, and an unshakable faith. Even in the hardest moments—especially in the hardest moments. Her spirit was bigger than life, and the way she faced cancer moved more people than she’ll ever know. I knew early on her story wouldn’t end with her—it would continue to make an impact.
That’s why I run.
This year, my friends and I are taking on Ragnar NW Passage once again to raise money for Beat Childhood Cancer. This will be my third Ragnar running for the Because of Lola cause—and every mile is for her, and for every child still in the fight.
If you’d like to better understand Lola’s story and the impact she continues to have, I encourage you to watch the mini documentary linked below.
Being part of the fourth generation at Seldens, I’ve grown up understanding the importance of family—both the one you’re born into and the one you build around you. That perspective shapes how I show up, not just personally, but through our company as well.
Because of Lola has become part of who we are at Seldens. It’s not just something we support—it’s something we show up for together. Our employees, our clients, and our partners rally behind this cause, united in the belief that we can make a real impact in the fight against childhood cancer.
Our goal this year is bold: $50,000 raised.
Every dollar matters. Truly. Whether you can give a little or a lot, it all adds up—and it fuels hope, research, and the determination to keep fighting for Lola and every child battling cancer today.
If you can’t donate, please share this page. Help us spread the rally cry. Help us keep Lola’s legacy moving forward.
We run because she showed us how to live.
We run because quitting isn’t an option.
We run until childhood cancer is beaten.
Lola was a beautiful little soul with a kind heart and a vibrant spirit. She bravely fought a tough battle against cancer but was taken far too soon. We're honored to share Lola's amazing story. Please consider donating to our campaign, Because of Lola, to support childhood cancer research and neuroblastoma trials. No child or family should have to endure such a painful journey, and we are committed to helping Beat Childhood Cancer achieve their mission of beating childhood cancer TOGETHER, as a community.
