Lady Alisha Martin, currently serves as the Vice President of Business Development at Suncoast Credit Union, exemplifies leadership with a profound commitment to growth, sustainability, and the nurturing of strategic partnerships that resonate with the mission of Suncoast Credit Union. With over two decades of diverse experience in the financial sector, she brings a unique blend of expertise, passion, style and resilience to her role, particularly distinguished by her personal mantra, "If I can get myself out of a wheelchair, I can do this. If you can get yourself out of bed, you can do this."

In her tenure at Suncoast Credit Union, Lady Alisha has been instrumental in sculpting the vision and operational strategy of the Business Development department. Her responsibilities encompass leading sales and development units, introducing innovative products and services, and spearheading campaigns that significantly enhance member engagement and retention.

A formidable advocate for economic inclusion and financial literacy, Lady Alisha is deeply involved in her community. She holds positions on various boards including the Lakeland Chamber of Commerce and Leadership Lakeland Alumni. Her efforts extend into initiatives such as the Angel Foundation and the American Foundation for Suicide Prevention, underlining her dedication to societal welfare and economic development.

Lady Alisha is a celebrated public speaker and mentor, driven to educate and inspire individuals and businesses alike, fostering economic resilience and personal growth. Her academic credentials include a Master of Business Administration, summa cum laude, from the University of Phoenix, and she continues to participate actively in professional development through several esteemed organizations that include Wharton, Stanford, and Yale School of Business.