I’m Alisa Hood, a former healthcare professional turned fashion influencer and brand ambassador for Alice + Olivia. My passion for philanthropy, business, and community drives everything I do. My husband and I own two restaurants in Charlotte, where we love bringing people together through great food and hospitality. I also serve on the boards of CW Williams Healthcare and The Ronald McDonald House Charities of Greater Charlotte, aligning my healthcare background with my commitment to giving back.
When I’m not curating stylish looks, you can find me on the tennis court, traveling, staying active at Lifetime Gym or Orange Theory, and spending time with friends and family. Now, I’m taking my passion for community and advocacy to the next level as a 2025 Big Wig.
Breast cancer has touched my life in a personal way—my mother was a survivor, and my dear friend Patty S. is a recent survivor. I’ve seen firsthand how much strength, resilience, and support it takes to fight this disease. Being a Big Wig is my way of ensuring that Survivors and Thrivers in our community have access to the resources, support, and empowerment they need.
As a fashion influencer and community leader, I believe in using my platform for good. This campaign is not just about raising funds—it’s about raising awareness, advocating for early detection, and bringing people together to support an incredible cause.
Where You'll See Me in My Pink Wig
I’ll be wearing my pink wig everywhere I go, including:
On the tennis courts, staying active and competitive
At The Office Craft Bar and Kitchen, one of my restaurants
At Lifetime Gym and Orange Theory, keeping up with my fitness
Out and about with friends, supporting local businesses and building community
How You Can Help
I’m leveraging my network, community connections, and business partnerships to rally support for Carolina Breast Friends. With my influence in fashion, fitness, and hospitality, I have a unique opportunity to bring awareness and funds to this cause.
I’ll be hosting fundraising events, social media challenges, and engaging local businesses to get involved. My plan is to make giving fun, stylish, and impactful.
You can join my team, donate, and be part of something truly special. Let’s come together to support Survivors and Thrivers—because no one should face breast cancer alone.