Presented by Vineyard Team & Paso Robles Wine Country Alliance

2026 Industry Update: Grape Markets, Grower Resources & What's Ahead

About This Event

Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026.

This ticketed* event includes lunch and will feature:

  • Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season.
    Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage)
     
  • Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application.
    Speakers: Stasi Seay (Moderator, Hope Family Wines)Codi Hale (Pollinator Partnership), Gabrielle Kirkland (Western SARE, Healthy Soils, SWEEP), Drew Loganbill (Resource Conservation District), Paige Callaghan (Central Coast Community Energy)
     
  • Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy priorities impacting vineyards today.
    Speakers: Michael Miiller (California Association of Winegrape Growers)

Whether you're navigating market shifts or looking to leverage new resources, this event will provide practical insights and meaningful connections.

 

Presented by:

 


Thank you to our event sponsors:

 

Photo credit: Likely Story Strategies // Craft & Cluster

About This Event

Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026.

This ticketed* event includes lunch and will feature:

  • Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season.
    Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage)
     
  • Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application.
    Speakers: Stasi Seay (Moderator, Hope Family Wines)Codi Hale (Pollinator Partnership), Gabrielle Kirkland (Western SARE, Healthy Soils, SWEEP), Drew Loganbill (Resource Conservation District), Paige Callaghan (Central Coast Community Energy)
     
  • Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy priorities impacting vineyards today.
    Speakers: Michael Miiller (California Association of Winegrape Growers)

Whether you're navigating market shifts or looking to leverage new resources, this event will provide practical insights and meaningful connections.

 

Presented by:

 


Thank you to our event sponsors:

 

Photo credit: Likely Story Strategies // Craft & Cluster

Getting There

Springhill Suites
900 El Camino Real
Atascadero, California 93422
United States

Vineyard Team & PRWCA Members

Vineyard Team Members: use code VTMEMBER
PRWCA Members: use code PRWCA

SIP Certified Members: Earn hours for Standard 12.1.1 (annual 20 hours of CE) by uploading your registration receipt. Also, see if you can apply what you learned to earn more points in the chapter below:

  • Chapter 12 — Continuing Education
  • Chapter 13 — Business Management