About This Event
The Smarter Ask:
How to Use Branded Storytelling to Boost Giving Day & Year-End Campaigns
This session will explore how branded storytelling can transform Giving Day and year-end campaigns from generic appeals into powerful donor experiences. We’ll dig into why cohesive messaging and visuals drive stronger results—and how fundraisers can apply branding across channels, from emails to donor conversations. You’ll leave with practical tools, real-world examples, and insights from KidGlov’s 2025 End-of-Year Fundraising Survey to make your next campaign clearer, more compelling, and more successful.
Lyn Wineman is the President and Chief Strategist of KidGlov, a branding and marketing agency that has helped over 150 nonprofits elevate their message, connect with donors, and achieve big goals. She is the author of the Amazon best-selling book Untangling Spaghetti: A Branding Fable, written specifically for nonprofit leaders navigating branding and fundraising challenges. She is also the host of The Agency for Change Podcast that highlights stories of those doing good in the world. With decades of experience and a deep understanding of the nonprofit sector, Lyn brings practical tools and creative insights to help fundraisers cut through the noise, clarify their impact, and build stronger donor relationships.
Special pricing:
- AFP Members: Absolutely free
- Future Members: Totally free
About This Event
The Smarter Ask:
How to Use Branded Storytelling to Boost Giving Day & Year-End Campaigns
This session will explore how branded storytelling can transform Giving Day and year-end campaigns from generic appeals into powerful donor experiences. We’ll dig into why cohesive messaging and visuals drive stronger results—and how fundraisers can apply branding across channels, from emails to donor conversations. You’ll leave with practical tools, real-world examples, and insights from KidGlov’s 2025 End-of-Year Fundraising Survey to make your next campaign clearer, more compelling, and more successful.
Lyn Wineman is the President and Chief Strategist of KidGlov, a branding and marketing agency that has helped over 150 nonprofits elevate their message, connect with donors, and achieve big goals. She is the author of the Amazon best-selling book Untangling Spaghetti: A Branding Fable, written specifically for nonprofit leaders navigating branding and fundraising challenges. She is also the host of The Agency for Change Podcast that highlights stories of those doing good in the world. With decades of experience and a deep understanding of the nonprofit sector, Lyn brings practical tools and creative insights to help fundraisers cut through the noise, clarify their impact, and build stronger donor relationships.
Special pricing:
- AFP Members: Absolutely free
- Future Members: Totally free