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AFRAM—one of the largest African American cultural festivals on the East Coast. Hosted by the City of Baltimore in historic Druid Hill Park, the 745-acre oasis draws crowds of over 150,000 each year. For two days, people from all walks of life come together to enjoy national entertainment, Baltimore’s local eats, live activations and so much more.

For two days, people from all walks of life come together to enjoy national entertainment, local eats and much more. This year, we’re heading back to Druid Hill Park to enjoy the festival we all know and love in-person on
June 22-23, 2024

Select Your Sponsorship Package

Numerous activation opportunities are available, each providing a distinct collection of perks and benefits that correspond with the chosen package.

UNITY (BRONZE) SPONSOR

RECOGNITION AS THE UNITY SPONSOR

VIP PACKAGE
• Recognition at the Mayor’s VIP event on Friday, plus 4 tickets.
• On Saturday and Sunday:
- 4 VIP passes.
- Photo opportunity with the Mayor.

ACTIVATION AREA
• Footprint: 20x20 tent.
• Location: To be determined.
• Logo featured on all activation area signage.

4/ BRAND INTEGRATION
• Brand/logo included on the festival website.
• Branded pin drop location on the festival map.

*ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL

$25,000

EMANCIPATION (SILVER) SPONSOR

RECOGNITION AS THE EMANCIPATION SPONSOR

ACTIVATION AREA
• Footprint: Includes a tent sized 20x20.
• Location: To be determined.
• Logo featured on all activation area signage.

VIP PACKAGE
• Recognition at the Mayor’s VIP event on Friday with 6 tickets included.
• On Saturday and Sunday:
- 6 VIP passes.
- Photo opportunity with the Mayor.

4/ BRAND INTEGRATION
• Brand prominently featured on Festival Main Stage signage.
• Brand/logo included on the festival website.
• Brand mentioned in the festival press release.
• Brand recognized during the Mayor’s kickoff announcement.
• Branded location marked on the festival map.

SOCIAL AND DIGITAL
• Brand featured across multiple social channels, including AFRAM and on the Jumbotron.
• One piece of customized content spread across AFRAM’s social media pages.

*ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL

$50,000

FREEDOM (GOLD) SPONSOR

RECOGNITION AS THE FREEDOM SPONSOR
•Announcement by the Master of Ceremonies

ACTIVATION AREA
• Footprint: 20x20 tent
• Location: AFRAM Live
• Logo on all activation area signage

VIP PACKAGE
• Recognition at the Mayor’s VIP event on Friday, plus 8 tickets
• On Saturday and Sunday:
- 8 passes for the VIP cabana
- Photo opportunity for two key executives with the Mayor and headline talent

BRAND INTEGRATION
• Brand featured on Festival Main Stage signage*
• Inclusion of brand/logo on the festival website
• Mention of brand in festival press release
• Recognition during the Mayor’s kickoff announcement
• Brand integration on park signage*
• Branded pin drop location on the festival map*

SOCIAL AND DIGITAL
• Inclusion of branded content in AFRAM e-blasts throughout the event lifecycle
• Brand presence across multiple social channels (AFRAM and Jumbotron)
• Pre-roll brand feature in the AFRAM Festival promo video

*ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL

$75,000

JUBILEE (PLATINUM) SPONSOR

RECOGNITION AS THE JUBILEE SPONSOR
•Inclusion in all platform media

ACTIVATION AREA
• Footprint: 20x20 tent
• Choice of location
• Logo on all activation area signage

VIP PACKAGE
• Recognition at the Mayor’s VIP event on Friday, plus 12 tickets
• Company logo on the VIP Step & Repeat
• On Saturday + Sunday:
- 12 passes for VIP cabana with drinks and snacks provided
- Photo opportunity with the Mayor and

BRAND INTEGRATION
• Recognition during the Mayor’s kickoff announcement
• Inclusion in all media advisories and updates
• Prominent placement on Festival Main Stage signage*
• Branded pin drop location on festival map*
• Inclusion of brand/logo on step & repeat, swag bags, jumbotron, signage, website, and t-shirts

SOCIAL AND DIGITAL
• Gain extensive exposure through strategic e-marketing campaigns and prominent visibility on AFRAM’s bustling social media channels.
• Leverage the influence of a high-profile social media personality to elevate your brand’s message to an audience of over 50,000 followers.
• Enjoy exclusive features, including a special “Meet the Sponsor” spotlight on the festival’s Instagram and Facebook pages.
• Showcase your brand’s story with captivating content displayed on the main stage’s jumbotron and interwoven into our digital narrative across all festival platforms.

MORE PERKS
• Access to an on-ground festival liaison
• Connection with our network of IG influencers for onsite engagement
• Inclusion of merchandise in swag bags

*ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL

$100,000

KIDSZONE

Finding an activity the whole family can enjoy can be challenging. Provide fun activities and discoveries for AFRAM’s youngest attendees. Kids of all ages can explore the Kids Zone, which offers both entertainment and education in one place. Activities might include bouncy slides, obstacle courses, rock climbing, treasure hunts, reading circles, glitter tattoos and face painting, tie-dye T-shirt stations, and lots more games and activities!

VIP PACKAGE
• Announcement and recognition at the Mayor’s VIP event on Friday, including 2 tickets.
• On Saturday and Sunday:
- 2 VIP passes.
- Photo opportunity with the Mayor.

ACTIVATION AREA
• Footprint: A tent sized 20x20.
• Location: Kids Zone.
• Logo featured on all activation area signage.

BRAND INTEGRATION
•Brand/logo inclusion on festival website
•Branded pin drop location on festival map*
•Category exclusivity

*Subject to deadline requirements.

$15,000

ROAD TO AFRAM

Embark on a vibrant journey with BMORE FREE and the AFRAM Welcome Committee, where the rhythm of music, the thrill of fun, and a kaleidoscope of entertainment await you. This is just a glimpse into the exhilarating experiences that AFRAM has in store.

VIP PACKAGE
• Announcement and recognition at the Mayor’s VIP event on Friday, including 2 tickets.
• On Saturday and Sunday:
- 2 VIP passes.
- Photo opportunity with the Mayor.

ACTIVATION AREA
• Footprint: A tent sized 20x20.
• Location: Road to AFRAM
• Logo featured on all activation area signage.

BRAND INTEGRATION
• Brand/logo included on the festival website.
• Branded pin drop location on the festival map.
• Category exclusivity.

*Subject to deadline requirements

$15,000

SIPS & BITES

Immerse yourself in the heart of the festivities mere steps from the AFRAM Live stage. Discover your oasis where you can unwind, savor delightful bites, sip on refreshing drinks, and let the resonating tunes of national acts be the soundtrack to your leisurely escape.

VIP PACKAGE
• Announcement and recognition at the Mayor’s VIP event on Friday, including 2 tickets.
• On Saturday and Sunday:
- 2 VIP passes.
- Photo opportunity

ACTIVATION AREA
• Footprint: A tent sized 20x20.
• Location: Sips & Bites
• Logo featured on all activation area signage.

BRAND INTEGRATION
• Brand/logo included on the festival website.
• Branded pin drop location on the festival map.
• Category exclusivity.

*Subject to deadline requirements.

$15,000

EMERGING ARTISTS STAGE

Baltimore is brimming with local talent. Experience the best in local performances at the AFRAM Roots + Family stage. Conveniently positioned near the entrance of the festival, this activation is one you won’t want to miss.

VIP PACKAGE
• Naming rights for the 2023 stage.
• Recognition at the Mayor’s VIP event on Friday, along with six tickets.
• On Saturday and Sunday:
- 6 VIP passes.
- Photo opportunity with the Mayor.

ACTIVATION AREA
• Footprint: A tent sized 20x20.
• Location: Roots & Family
• Logo featured on all activation area signage.

BRAND INTEGRATION
• Brand/logo included on the festival website.
• Branded pin drop location on the festival map.
• Category exclusivity.

*Subject to deadline requirements.

$50,000

MAYOR'S VIP EVENT

RECOGNITION AS THE JUBILEE SPONSOR
• Inclusion in all platform media

ACTIVATION AREA
• Footprint: 20x20 tent
• Choice of location
• Logo on all activation area signage

VIP PACKAGE
• Recognition at the Mayor’s VIP event on Friday, plus 12 tickets
• Company logo on the VIP Step & Repeat
• On Saturday + Sunday:
- 12 passes for VIP cabana with drinks and snacks provided
- Photo opportunity with the Mayor and an artist of choice

BRAND INTEGRATION
• Recognition during the Mayor’s kickoff announcement
• Inclusion in all media advisories and updates
• Prominent placement on Festival Main Stage signage*
• Branded pin drop location on festival map*
• Inclusion of brand/logo on step & repeat, swag bags, jumbotron, signage, website, and t-shirts

SOCIAL AND DIGITAL
• Gain extensive exposure through strategic e-marketing campaigns and prominent visibility on AFRAM’s bustling social media channels.
• Leverage the influence of a high-profile social media personality to elevate your brand’s message to an audience of over 50,000 followers.
• Enjoy exclusive features, including a special “Meet the Sponsor” spotlight on the festival’s Instagram and Facebook pages.
• Showcase your brand’s story with captivating content displayed on the main stage’s jumbotron and interwoven into our digital narrative across all festival platforms.

MORE PERKS
• Access to an on-ground festival liaison
• Connection with our network of IG influencers for onsite engagement
• Inclusion of merchandise

*ALL PROGRAM ELEMENTS ARE SUBJECT TO FINAL APPROVAL

$100,000

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The Baltimore Civic Fund is a tax-exempt 501(c)(3) organization. EIN# 52-1212473.