Hosted by What's Up FMB, Cars & Coffee Summer Series is a curated, reservation-based experience designed to bring a controlled group of car enthusiasts and spectators to Fort Myers Beach throughout the summer season.

Each event features a rotating start location, including Santini Marina Plaza and other island locations, where participants gather for a morning showcase of vehicles and community engagement.

Events may begin at different points across the island, with vehicles either arriving into Santini Marina Plaza or departing from the start location as part of a coordinated, sheriff-directed cruise.

Professional drone footage captures the drive, producing dynamic content that showcases both the vehicles and participating locations.

Each event concludes with a scheduled arrival at a featured lunch destination, delivering direct, intentional customer traffic to participating businesses.

🗓️ 2026 EVENT DATES

May 23 • June 20 • July 18
August 15 • September 19

Final scheduling aligns with featured car club availability

🥇 PRESENTING SPONSOR — $875

Inaugural Series Pricing

Cars & Coffee Summer Series
Presented by [Your Business]

Includes:

📣 Full Series Promotion
Logo on all event graphics, flyers, and marketing
Mentions and tagging across What’s Up FMB channels

🎥 Content & Media Exposure
Inclusion in drone footage of the cruise
Featured in event photos and recap content
Access to content for your own marketing use

📍 On-Site Presence
Opportunity to attend and activate at select events
Ability to display signage or promotional materials

🚗 Consistent Audience Reach
Exposure to curated car enthusiasts and spectators across multiple event dates

⚡ Inaugural Opportunity

This pricing reflects a unique opportunity to be the founding presenting sponsor of a new signature event series on Fort Myers Beach.

🍽️ LUNCH HOST SPONSOR — $300 (Per Event)

Serve as the exclusive featured destination for one Cars & Coffee event.

Includes:

🚗 Direct Customer Traffic
30–50 curated vehicles plus passengers arriving at your location

📣 Event Promotion
Inclusion in event marketing and social media promotion

🎥 Content Inclusion
Featured in event photography and drone footage of the cruise

🍽️ Exclusive Positioning
Only one lunch host per event

Requirements:

• Must be a What’s Up FMB Member
• Must provide or coordinate a parking plan
• Must be prepared for coordinated arrival of guests

📸 MEDIA & EXPOSURE

Each event includes:

• Professional drone footage of the cruise
• Event photography
• Social media promotion before, during, and after each event

This content is designed to highlight both the experience and participating businesses.