Presented by Citizens Utility Board Of Wisconsin

Navigating Energy Costs: Essential Tools for Small Business Success

Event Details

Join the Citizens Utility Board of Wisconsin for an essential educational webinar designed to help Wisconsin small business utility customers navigate the 2026 energy landscape. In an era of evolving rate structures, shifting market demands, and emerging clean technology, managing your energy use is more critical than ever.  This session will also include an overview of how Wisconsin utilities work, and ways for businesses to get more involved in the process of setting rates

Detailed Session Program

In this session, we go "back to the basics," reinforcing the core principle that you cannot manage what you do not measure. We will provide a roadmap for small businesses to take control of their utility costs, offering an overview of how Wisconsin utilities work and how businesses can effectively engage in the regulatory process.

We will dive into practical energy efficiency strategies for small to medium size businesses, organizations and farms.  Whether you are running a manufacturing facility or managing a fleet of vehicles, we will explore:

  • Operational Optimization: How to identify and reduce energy waste in day-to-day processes.

  • Fleet Management: Strategies for integrating electric vehicles and optimizing charging schedules to align with utility rate structures.

  • Efficiency Frameworks: Actionable steps to improve building performance and reduce long-term operational burdens

Whether you are looking to refine your existing operations, explore energy-saving frameworks, or understand the impact of new energy policies on your bottom line, this webinar will equip you with the knowledge and resources to make informed, cost-effective decisions. Join us to learn how proactive energy management leads to improved efficiency, long-term savings, and a more resilient business future.

Event Speakers

Thomas Content, Executive Director - CUB WI

Tom joined the Citizens Utility Board in 2017 after working for more than 30 years as a journalist. He became interested in energy and what it costs households while sitting in the back seat, waiting for what seemed like forever, during the gas lines of the ‘70s. After graduating from Boston University’s College of Communication Tom worked at newspapers in Massachusetts and Pennsylvania before moving to Wisconsin. He reported on utilities and worked as business editor at the Green Bay-Press Gazette in the 1990s and then moved to Milwaukee, where he covered energy, utilities and sustainable business for the Milwaukee Journal Sentinel. His reporting on energy and climate change won the National Press Club’s Stokes Award for Energy Writing in 2007. Tom and his family live in Glendale.

Learn more about Tom from his Linkedin page.

Why are you excited to be part of CUB?

So many reasons. As a journalist I always wrote about energy with consumers in mind, focusing on what they care about most. This fueled my desire to lead and reinvigorate CUB in a time of dramatic change in the energy world. Technological change in other parts of the economy is happening with energy, too, which makes it an exciting yet unsettling time. What thrills me about leading CUB is that we are giving consumers, from homeowners to apartment dwellers to small businesses, a voice in ensuring that policies and changes in the utility sector put customers first.

From a big picture perspective, why is CUB important to the state of Wisconsin?

Having an independent consumer voice is critical for Wisconsin’s system of regulating utilities to work effectively. Wisconsin was a pioneer in utility regulation as the first state in the nation to create a Public Service Commission (PSC) to regulate utilities, and the first state in the nation to create a Citizens Utility Board to ensure that the voice of the people is heard when the PSC regulates utilities.

CUB’s important for another critical reason, and that’s how unique our small non-profit organization is. Forty-four states use a state government agency like the Attorney General’s office or the Office of People’s Counsel to advocate on behalf of homeowners and renters in utility cases. And some of those states, including neighboring states Illinois, Michigan and Minnesota, have multiple advocates, including a non-profit group like CUB plus a state government agency! But Wisconsin is just one of two states, along with Oregon, that relies on CUB alone to do this essential work. That’s why our role as Your Independent Consumer Voice is so critical to making utility service fair, safe, reliable and affordable for us all.

Cody Crouse, Outreach Manager & Energy Advisor - Focus on Energy

Working as a Commercial Energy Advisor in SE Wisconsin, Cody enjoys exploring new facilities and meeting in-person with people. With a degree in Communication and experience in Sales, HVAC Service Management and more, Cody strives to be relatable, welcoming and easy to work with. You can find him at the local Farmer's Market, hiking trail, disc golf course or coffee shop. Feel free to reach out with any questions regarding Commercial energy efficiency.

Learn more about Cody on his Linkedin. 

 

 

Kelsey Moses, Excise Tax & Compliance Officer - Lakefront Brewery

Kelsey Moses (She/Her) is Excise Tax & Compliance Officer at Lakefront Brewey in Milwaukee, WI, where she maintains compliance with government agencies from DATCP to TTB and manages Certifications including B Corp, Kosher (Star-K), and Gluten-Free (GFCO). She holds a degree in Anthropology from UMN-Twin Cities and is deeply inspired by sustainability work supporting the triple bottom line of people, planet, and profit.

She's glad to be a part of Lakefront Brewery which allows her to work with organizations that make a difference such as B Local WI, Citizens Utility Board, Milwaukee Diaper Mission, Milwaukee Riverkeeper, Pink Boots Society, and more!  In her free time she enjoys exploring the Ice Age Trail.

Learn more about Kelsey from her Linkedin profile.

Fred Schnook, Executive Director - Wisconsin Clean Cities

Fred Schnook brings with him a very successful 30-year career in Sustainability, Public Policy and Workforce Development at the executive level.  Dedicated to improving the economic prosperity of Wisconsin communities, Fred has extensive experience, skills and education in spurring economic opportunities by creating a synergistic relationship between the disciplines of Workforce Development, Economic Development and Community Development. Working in the public, private and nonprofit sectors Mr. Schnook has developed award-winning plans and programs and projects.  As Mayor of the City of Ashland, Fred helped to bring the first Eco-municipalities in the nation to his community while simultaneously bringing in millions of new revenue and tax base. In addition, Mr. Schnook holds an associate’s degree, a bachelor’s degree, and a Masters’s Degree in Public Administration.  Schnook is currently working on his PhD at the University of Wisconsin Milwaukee’s Urban Studies program. 

Learn more about Fred from his Linkedin profile. 

 

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The Citizens Utility Board (CUB) offers free, nonpartisan educational programming designed to help utility customers understand their energy bills, lower costs, and navigate energy efficient and clean energy options for their homes and businesses. 

Thank You to the CUB Educational Webinar Promotional Partners