Presented by ShowSpan

Cheers for Charity 2025

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Join Hospice of Michigan for an unforgettable evening at Cheers for Charity VIP Night.

Hospice of Michigan, a founding member of the NorthStar Care Community, is honored to be the exclusive charity partner
of the 2025 Grand Rapids International Wine, Beer and Food Festival, Michigan’s premiere tasting event.

Cheers for Charity VIP Night promises to be an elegant evening featuring a curated selection of the finest food, wine, beer, and spirits, and engaging entertainment all to benefit Hospice of Michigan’s We Honor Veterans program, providing specialized care, support, and recognition for the veterans who bravely served our country.

The evening will start with a special welcome and tasting with NBA & Detroit Piston legend, Isiah Thomas (5:30-6:15pm).

Let's raise a glass to compassionate end-of-life care.

For more information, contact Matt Hoffman matthew.hoffman@hom.org

DATE & TIME
Thursday, 11/20/2025
6:00pm - 9:00pm

LOCATION
DeVos Place
303 Monroe Ave NW
Grand Rapids, 49503
United States

TICKETS
 $150 per person

ATTIRE
Cocktail Attire

Your Ticket Purchase Includes:

  • 150 digital tasting tickets (valid the entire weekend)
  • Exclusive wine and food offerings (not available on Friday or Saturday of the Festival)
  • Live entertainment
  • Complimentary sampling glass

*Additional tasting tickets available for purchase at event. Tasting tickets are valid Thursday-Saturday.

Guests attending any of the Festival days, including the Cheers for Charity VIP Night, can donate leftover tasting tickets to Hospice of Michigan on their way out the door. 

Sponsorship Opportunities

Your participation as a Cheers for Charity sponsor not only promises a luxurious night but also makes an impactful difference in the lives of veterans at a time when they need it most.

Captain of the Table - Exclusive Presenting Sponsor

$50,000   FMV: $45,250

  • 50 Cheers for Charity event tickets, plus 30 single-day admission tickets* (Friday or Saturday)
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)
  • Inclusions in media outreach
  • Recognition from stage

*Single-day admission tickets are for entry to the festival only and do not include tasting tickets.

Salute to Service Champion

$25,000   FMV: $22,300

  • 30 Cheers for Charity event tickets, plus 12 single-day admission tickets* (Friday or Saturday)
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)
  • Inclusions in media outreach
  • Recognition from stage

*Single-day admission tickets are for entry to the festival only and do not include tasting tickets.

Stars and Stripes Sommelier

$15,000   FMV: $13,400

  • 20 Cheers for Charity event tickets
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)
  • Inclusion in media outreach

Red, White, & Rosé

$7,500   FMV: $6,540

  • 12 Cheers for Charity event tickets
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)
  • Inclusion in media outreach (social media only)

Liberty & Libations

$2,500   FMV: $1,860

  • 8 Cheers for Charity event tickets
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)

Glass of Gratitude

$1,500   FMV: $1,000

  • 4 Cheers for Charity event tickets
  • Logo recognition and link to your site on event webpage
  • Big screen brand recognition (logo)

Why Your Support Matters

At Hospice of Michigan, one in five patients is a veteran. Veterans often carry experiences and feelings from their military service that present unique challenges at the end of life. We Honor Veterans is a program which recognizes the specialized care that America’s Veterans and their families need, providing compassionate guidance, educational tools and supportive resources to guide them through a peaceful end-of-life journey.

Hospice of Michigan proudly serves veterans at end-of-life in many ways:

  • Streamlined admission process for veteran patients
  • Specialized education for staff about veterans’ end-of-life needs
  • Coordinating care with Veterans Affairs and other organizations
  • Providing support through veteran-to-veteran volunteer programs
  • Celebrating their service with personalized pinning ceremonies

As an independent not-for-profit hospice organization, your philanthropic support at Cheers for Charity is needed to help serve our courageous veterans—to honor their service—at a time when they need it most.

Getting There

DeVos Place
303 Monroe Ave NW
Grand Rapids, 49503
United States