VISIBILITY THAT MEANS SOMETHING

Your brand. 2,000 families. One day that changes a school year.

Picture this: a mall transformed into wonderland of possibility. Thousands of families streaming through. Kids getting their first haircut of the school year. Parents connecting with health screenings they could not afford last month. 60 partner organizations, side by side, handing out backpacks, laptops, and something harder to measure — the feeling that your community did not forget about you.

That is the Back 2 School Festival. And your brand is at the center of it.

Over six years, IBTU has distributed 22,550+ backpacks across three Los Angeles locations. The 2025 festival activated 60 brand partners, earned 75+ media placements, and reached 2.47 million Instagram impressions. This is not a logo on a banner. This is your company's name attached to the most trusted community event in Los Angeles — and the families who attend remember who showed up.