Match Madness is back at The River Food Pantry! Donations made to The River between March 1–31 will be matched, dollar-for-dollar, up to $25,000.

The River will use Match Madness donations to purchase cereal for low-income households throughout Dane County.

Why cereal? It's popular, nutritious, shelf-stable, and easy to prepare for all ages, yet too expensive for many families to afford. Since cereal isn’t donated often, The River cannot always offer it with our groceries. When we do, it goes fast!

Make your MATCHED donation today and help feed TWICE as many neighbors in need.

For every $15 donated, you will provide 10 boxes of cereal for our Dane County neighbors facing food insecurity!