Mexic-Arte Museum’s 43rd Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Presented by the City of Austin's ACME Department, this year’s festival will take place on Saturday, October 24, at 4th Street and Congress Avenue. The festivities begin with a Grand Procession at 12 p.m. and activities will run until 6 p.m. Participants can enjoy the Education Pavilion with hands-on art activities, traditional foods, local artists, retail booths, a low-rider exhibition, and live performances throughout the day. Please join Mexic-Arte Museum in this free family-friendly cultural celebration! For any questions regarding sponsorships please reach out to Mexic-Arte Museum Development Coordinator, Mindy Radike at Mindyr@mexic-artemuseum.org
ATTN SPONSORS: Festival booth spaces (starting with the $5,000 Las Calaveras sponsorships) are SOLD OUT.
Sponsors may still register to receive promotional benefits until 9/28/26.
About This Event
Mexic-Arte Museum’s 43rd Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Presented by the City of Austin's ACME Department, this year’s festival will take place on Saturday, October 24, at 4th Street and Congress Avenue. The festivities begin with a Grand Procession at 12 p.m. and activities will run until 6 p.m. Participants can enjoy the Education Pavilion with hands-on art activities, traditional foods, local artists, retail booths, a low-rider exhibition, and live performances throughout the day. Please join Mexic-Arte Museum in this free family-friendly cultural celebration! For any questions regarding sponsorships please reach out to Mexic-Arte Museum Development Coordinator, Mindy Radike at Mindyr@mexic-artemuseum.org
ATTN SPONSORS: Festival booth spaces (starting with the $5,000 Las Calaveras sponsorships) are SOLD OUT.
Sponsors may still register to receive promotional benefits until 9/28/26.
