Sage’s deep empathy for others led him to create, in his words, “a safe haven” for everyone that was struggling. He knew that belonging to a group and becoming part of something greater would give people hope to keep going. So he created his brand, Royal Refuge, and with the help from his family, teachers, and mentors, got to work!

Sage worked on his courage and marketing to confidently deliver his inspirational message in a way that connected with his potential customers. VentureLab materials helped Sage continue to create all his inventory in house while expanding his offerings. He was able to test different products at various price points to learn more about what his target market was willing to purchase