Give the Gift of Hope All Year Long

The holiday season is a time for joy, generosity, and community—and this year, you can help make it brighter for more than 1,700 children and families across Western New York. New View Alliance is proud to present the Holiday Hope Peer-to-Peer Challenge, an annual campaign dedicated to bringing hope, gifts, and cheer to families in need.

Previously known as Adopt an Angel from Gateway Longview and Save a Christmas from New Directions, this program now comes together under New View Alliance. By uniting these efforts, we’re expanding our reach and impact to serve more families than ever before.

Join the Challenge

The Holiday Hope Peer-to-Peer Challenge is a fun and meaningful way to make a difference this season. By creating your own fundraising page, you can raise funds to support children and families facing financial hardship. Share your page on social media, email it to friends and family, or rally your coworkers—every effort spreads hope and helps brighten the holidays.

Every dollar raised provides gifts, essentials, and support for local families. Your participation ensures that every child we serve feels the warmth and joy of the season.

Why It Matters

For many families in Western New York, the holidays can be difficult. By joining the Holiday Hope Peer-to-Peer Challenge, you’re helping relieve that stress and giving children moments of happiness and hope.

Your efforts go beyond holiday gifts—they show families they are seen, supported, and cared for. And the hope you help create lasts well beyond the season.

Get Started

Participating is easy! Our Holiday Hope Toolkit provides simple steps, sharing tips, and resources to help you set up and promote your fundraising page. Whether you’re new to peer-to-peer fundraising or a longtime supporter, you’ll find it easy to make a lasting impact.

Create your fundraising page today and help us give the gift of hope all year long!