About the Event

The Virginia Breast Cancer Foundation’s Power of Pink Luncheon in Roanoke is an elegant afternoon dedicated to dining, education, and celebrating our community of survivors, fighters, and thrivers.

This year, we are thrilled to introduce a mini fashion show honoring survivors and thrivers! Attendees can also look forward to our inspiring local guest speaker, Megan Jackson, our "Unlock the Cure" raffle, and a Silent Auction filled with items from our generous local supporters. 

We are so excited to debut our new fashion show while continuing the traditions that make this event a highlight of the year. Join us for an afternoon of community, hope, and celebration!

Event Details

Location: The Hotel Roanoke

Check-In and Reception: 11:00 AM – 11:50 AM

Lunch and Program: 12:00 PM – 1:30 PM

Join Us

Whether you are walking the runway, bidding in the auction, or cheering from your table, your presence fuels our mission in Southwest Virginia.

Interested in Sponsorship or donating an Auction item? Please reach out to Antonia Arias, SWVA Events Manager, at antonia@vbcf.org for more information on how you or your business can get involved.

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You do not need to be present to win.  Unlock the Cure - Official Rules

Our Sponsors

Diamond

Sapphire

Pearl

Crystal

Special Supporters

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Meet our Local Speaker!

Megan Jackson is coming from planning events to speaking at one! She is coming to share her story of a 38-year-old single Mother recently diagnosed with Stage 4 Metastatic Breast Cancer. In addition to sharing her story as our local speaker, Megan will also be taking to the runway as a featured fashion model, celebrating the beauty of resilience. Her story is one of courage, resilience, strength, and unwavering faith in the face of life’s greatest challenges.


Professionally, Megan serves as an Event Planning Manager at The Hotel Roanoke, where she partners with clients to plan and execute meetings, conferences, and large-scale events. She also teaches as an adjunct instructor in Event Planning at Virginia Western Community College and contributes to the annual Exploration Career Camps, mentoring rising high-school students. She is also actively involved with the Hospitality and Tourism Management program at Virginia Tech, where she mentors students and provides shadowing opportunities to help them explore careers in meeting and event planning.


Megan is deeply committed to her community. She volunteers monthly with the Rescue Mission, serves on The Hotel Roanoke’s Care Committee, and dedicates time to Carilion’s “No One Dies Alone” program. She loves to dance in her free time and is incredibly grateful for her family, coworkers, and friends for their immense support over her journey within this diagnosis. 


While Megan may not be a seasoned keynote speaker, her story is authentic, powerful, and profoundly worth hearing.
 

Meet our Models!

Teresa Chewning

 

image001 (1).jpgTeresa is a lifelong Vinton local and a proud Hotel Roanoke team member. A survivor since her double mastectomy in 2021, Teresa walks the runway to honor the memory of her mother and brother, and to advocate for the next generation, including her own daughters. She is a dedicated supporter of the Virginia Breast Cancer Foundation, fueled by a mission to find support and a cure for all those impacted by the Chek 2 mutation and breast cancer.

Michelle Lambert

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Michelle is a proud Filipino American and a single mother of two who describes herself as a Breast Cancer Warrior. Following a DCIS diagnosis and a double mastectomy last year, Michelle is joining the fashion show to celebrate her strength and build new self-confidence in her body. An avid cook who loves sharing her culture through food, she is eager to connect with her Pink Sisters, impact her community, and show others that there is vibrant life and beauty after surgery. 

Kimberly Billings

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At 39 years old, Kimberly's world shifted with a breast cancer diagnosis in February 2024. What followed was a grueling season of chemotherapy, radiation, and four surgeries at Duke — all while raising two young daughters as a single mother. Throughout it all, she never stopped showing up, fueled by her faith in God and the resilience she discovered within herself. Kimberly walks the runway to prove that you can not only survive but thrive, emerging on the other side stronger than ever, standing as a beacon of hope for anyone still in the thick of their own fight.

Kristin Price

A nurse with 20 years of experience, Kristin faced an unexpected journey when she was diagnosed with Stage 3C triple-negative breast cancer just months after a clear mammogram. Supported by her husband and her dedicated #KristinsKrew, she navigated a rigorous treatment plan fueled by her love for her two young children, Maddox and Lennox. Kristin is walking the runway to represent the reality and strength of those facing aggressive cancers, standing as a beautiful reminder that even in the hardest seasons, there is resilience, purpose, and hope.  

Lindsay Gallaher

Gallaher.jpgAt 33 years old, Lindsay is a proud mom to a two-year-old and is celebrating 15 months of being cancer-free. She is stepping onto the runway this year to push herself out of her comfort zone and embrace new challenges. By sharing her journey, Lindsay hopes to build meaningful connections with others who have walked similar paths, proving that there is a vibrant community of support and strength waiting on the other side of a diagnosis.  

Carrie Sizemore

Kelly Wilson

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Diagnosed with Triple Positive Breast Cancer in 2022 with zero family history, Kelly faced her journey with fierce determination for the sake of her two young sons. After a rigorous two-year path involving five surgeries and over a year of treatment, she is here to prove there is a vibrant life after cancer. Kelly proudly embraces her scars and her "better-than-the-original" belly button as symbols of her strength. She walks the runway to share a laugh, celebrate her successful reconstruction, and show the community the beauty of a warrior’s resilience.  

Mary Wimmer

Where Your Money Goes

Annually in Virginia, 8,180 women and men are diagnosed with breast cancer, and 1,160 will lose their battle with breast cancer. The money raised through the Power of Pink Luncheon provides Virginians with support, resources, and ways to get involved and take action.

VBCF offers individualized resource coordination; breast health education; support kits for newly diagnosed patients, caregivers, and survivors; advocacy for improved health public policy and research dollars for the state; and funding for the Southwest Virginia Screening and Diagnostic Fund. This fund was established in 2022 and has provided more than 1,040 patients with almost 1,950 tests, resulting in 30 diagnoses treated in Southwest Virginia through partnerships with Augusta Health, Carilion Roanoke and Franklin, Centra Health, and Lewis Gale Pulaski Hospitals. 

VBCF is a 501(c) 3 organization as determined by the Internal Revenue Service with federal tax identification number 54-1633519. Gifts are tax-deductible to the extent allowed by law.