About the Power of Pink Luncheon and Fashion Show

The Virginia Breast Cancer Foundation is thrilled to host the 2026 Richmond Power of Pink Luncheon and Fashion Show presented by Virginia Women's Center! Join us on Friday, October 2nd, 2026, at the Jefferson Hotel in downtown Richmond, Virginia, to raise funds and support for breast cancer access, education, and awareness. 

The Richmond Power of Pink Luncheon and Fashion Show highlights how fashion and breast cancer are intertwined for many women on their breast cancer journey, through diagnosis, treatment, and beyond. In its second year, Fashion on the Journey brings an amazing group of breast cancer survivor and thriver models to The Jefferson Hotel to showcase their style, power, and resiliency as they overcome challenges related to breast cancer and their bodies – all from their personal perspectives. Our 2025 Inaugural Fashion Show brought laughter, tears, and cheers from our models and the audience, and we look forward to continuing this enthusiastic and cathartic energy in 2026! 

Date: Friday, October 2nd, 2026

Registration and Reception: 11:00 am - 11:45 am 
Lunch and Fashion Show: 12:00 pm - 1:30 pm 

Please email shelley@vbcf.org for more information about sponsorship opportunities! 

SOLD OUT!

Thank you to our Presenting Sponsor, Virginia Women's Center!

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Want to Get Involved?

Want to support the Richmond Power of Pink Luncheon and Fashion Show? Get in contact today! We have wonderful sponsorship opportunities, tables, and individual tickets for sale, and other opportunities to support this amazing event. Contact Shelley Callahan to find out more: shelley@vbcf.org.

2026 Master of Ceremonies: Reba Hollingsworth

Reba Hollingsworth is a 4-time Emmy award winning TV News journalist. In her 30-year career in the television news industry, Reba has covered stories from the local courthouse to the White House. She is an anchor on the the EMMY award winning morning newscasts on WTVR - CBS 6 in Richmond, Virginia. 

Reba has also so graciously donated her time to Emcee for VBCF Signature events in the past, and we are honored to have her back again this year for a day of fashion, fun, and awareness! Thank you, Reba, for all your support of VBCF and the breast cancer community! 

OUR SPONSORS

Presenting

Virginia Women's Center

Virginia Women's Center

Diamond

Virginia Cancer Institute

Virginia Cancer Institute

Emerald

PhRMA

PhRMA

Bon Secours Health Systems

Bon Secours Health Systems

Gilead Sciences

Gilead Sciences

Genentech

Genentech

Pearl

Keiter

Keiter

Myriad Genetics

Myriad Genetics

Supporting Sponsor

Pink Ribbon Boutique

Pink Ribbon Boutique

The Jefferson Hotel

The Jefferson Hotel

Virginia Museum of History and Culture

Virginia Museum of History and Culture

Where Your Money Goes

For 35 years, VBCF has offered individualized resources for Virginians impacted by breast cancer, breast health education, and support kits for newly diagnosed patients, caregivers, and survivors. Additionally, VBCF advocates for improved health public policy and research dollars for the state, and provides funds for central Virginia screening and diagnostic breast health services for uninsured and underinsured individuals in need. 

VBCF is a 501(c) 3 organization as determined by the Internal Revenue Service with federal tax identification number 54-1633519. Gifts are tax-deductible to the extent allowed by law.