Start Flexing!

About The Event

The Strong Arm Selfie Challenge is Fight CRC’s signature team-building fundraiser for Colorectal Cancer Awareness Month each March—and it’s all about showing up, having fun, and making an impact together.

Throughout the month, employees are invited to wear blue, flex their strong arm, and snap a photo to share on social media or within their workplace. Whether it’s posted on Slack, Teams, an intranet, or displayed around the office, every strong arm shared helps fuel the mission.

For each photo submitted, participating sponsors donate $1 to Fight CRC—turning team spirit and friendly competition into real-world support for the colorectal cancer community. Participants can also create personal fundraising pages to rally coworkers, friends, and family to join the movement and help raise critical funds.

It’s simple, inclusive, and fun—and every flex helps support patients, caregivers, and survivors while bringing teams together for a cause that matters.

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Sign Up Now!

How it works

Commit – Sign up to participate in March.

Flex & Share – Wear blue, flex your strong arm, and share a photo at work or on social media.

Fundraise – Invite your network to support your flex. Each photo shared unlocks a $1 sponsor donation to Fight CRC.

Unite in Blue – Blue represents strength, solidarity, and team impact.

What Employers Can Do – Encourage participation, promote the challenge, set fundraising goals or matching gifts, and recognize team impact.

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Why Participate

Colorectal cancer is now the leading cause of cancer death among men and women under 50, according to recent ACS data—yet it remains one of the most preventable cancers. March is a critical time to raise awareness, encourage screening, and support those impacted.

The Strong Arm Challenge gives employees an easy, meaningful way to:

  • Take part in a visible cause that matters

  • Engage teammates across in-person and remote settings

  • Support corporate social responsibility and wellness goals

  • Raise funds that directly support Fight CRC advocacy and patient programsStrong Arm Challenge (2).png

About Fight CRC

Fight CRC is a leading patient advocacy organization dedicated to curing colorectal cancer and supporting those impacted by the disease. Fight CRC empowers patients and caregivers through education, drives policy change through advocacy, and accelerates research by connecting scientists, clinicians, and the community. Together, we are working to save lives and end colorectal cancer.