Fundraising Toolkit

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Make it personal!

People want to know why animals matter to YOU! Customize your personal page to tell folks about the animal(s) who inspire you to fundraise. Bonus tip: Make it even more fun by raising money AS your pet, and sign all your emails with their name! 

  1. Log into your Fundraising Dashboard (click "Sign In or Sign Up" at the top right corner of this screen!)
  2. Scroll down to "Edit your Personal Page" on the left hand side
  3. Upload a new profile photo and edit your bio to tell your story

Use social media

Log in to your Fundraising Dashboard and click "Connect to Facebook"! You can also copy/paste the link to your page into your Instagram bio or into a post on X/Threads/Bluesky/your platform of choice (find your url by logging into your Fundraising Dashboard, then scrolling down to the "Links" section). 

Here are some sample social post ideas. Feel free to use the image on the left of the puppy Zeus, or photos of your own pet!

  1. "I'm participating in Walk & Wag to raise funds for animals, because [insert personal connection here]"
  2. "Walk & Wag is more than just a race; it's an important fundraiser for the animals! All donations to my page help the Humane Society of Huron Valley's lifesaving programs, including adoption, animal cruelty investigation, wildlife rescue, outreach to at-risk youth, seniors and low-income pet parents, affordable veterinary care and much more!"
  3. "I'm fundraising for Walk & Wag, to help animals like Zeus. This Schnauzer needed extensive medical care and had no one to provide it for him, but as soon as he came to HSHV he got the treatment and TLC he needed to recover and find a loving home. Can you help me reach my goal? Any amount makes a difference!"

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Is it your birthday?

Or your pet's birthday? Or your anniversary? Ask for donations to your page to celebrate the special day!

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Go Offline

Offline fundraising is even more personal, and super effective!

  • Write notes to 5 friends and pop them in the mail, asking for support. Sign them from your pet!
  • Bring baggies of treats to the dog park, each with a slip of paper with the link to your Walk & Wag page 
  • Ask your nearest pet store if they'd let you table and collect donations
  • Hold a bake sale or (when it's warmer!) a lemonade stand

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Watercooler talk

Does your workplace have an employee break room? Put up a sign with the link to donate!

Here is a flyer you can print out and use. Write your name in the blank space at the bottom so that folks know how to find your page!

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Dine to Donate

Many restaurants will donate a portion of their sales if you get people in the door! Whether it's your family, your soccer team, your DnD group, your knitting circle -- invite a group of friends to dine out for a cause! Please email development@hshv.org to let us know you're holding an event, so that we can ensure the donation gets credited to your Walk & Wag page when it arrives.

Here are some restaurants you could try:

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Employer Matching Gifts

Lots of workplaces will match donations made by employees! Ask your HR department whether yours is one of them. You may need HSHV's tax ID number: 38-1474931. 

Email development@hshv.org if you have any questions, or if you need any paperwork from HSHV to set up the matching gift!

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Get Creative and Goofy!

There's no end to the creative ways in which you can raise awareness of your Walk & Wag page!

  • For every donation above a certain amount, offer to draw a bad portrait of their pet
  • Send a homemade thank you card with a silly photo of your pet
  • Have a talent? Offer to send baked goods, poems, etc to your top supporters!
  • Announce that if you reach your goal, you'll dye your hair, wear your clothes backwards for a day, shave your head, get a pie in the face, anything you think will create some excitement and fun!

Bonus tip: Do you plan to donate toward your own Walk & Wag page? Make it a match and announce that you'll double any donations up to the amount of your gift!