What is Every Woman Counts?

Every Woman Counts is the largest annual fundraising event of the Count the Kicks public health campaign. Each year our event offers engaging and motivational speakers to provide a powerful and entertaining event. This year we are thrilled to have Glennon Doyle back (she was our first speaker seven years ago). During the event we also share more about our mission to prevent stillbirths and save babies and the life-saving impact of donors like you. We promise to offer the real-life storytelling that has become a trademark of this event.

Why a virtual event this year?

Unfortunately, due to the ongoing COVID-19 pandemic, we cannot hold a large indoor gathering safely this spring. Registering for or donating to the virtual Every Woman Counts 2021 event means that you are supporting Healthy Birth Day, Inc. in its mission to prevent stillbirth during this critical time. We hope to be able to gather together as a community again in 2022.

How do I attend the LIVE event?

All $60+ donations made by 9am on May 11 provide supporters the opportunity to view the live Every Woman Counts.  Go to CountTheKicks.Live and enter the email used to make your donation as you username/password.  You may login as early as 11:30am cst on May 11, with pre-event slideshow beginning at 11:45am.  The official program will begin at 12:00pm CST.  

What if I can't watch the event live?

With a purchased ticket you will have access to a recorded link for 24 hours. You are welcome to watch the event whenever it fits into your schedule. (and yes, you can watch it multiple times if you would like)

Please note: Due to our contract with our guest speaker, this link will ONLY be available until 1:00pm May 12th. 

How can I get involved?

You can participate as an individual, create a team, join a team, become a Table Captain or a sponsor.

1. Participate as an individual: Choose to purchase a ticket OR donate at the $60+ level and you will receive an event link to virtual Every Woman Counts 2021 and a custom Raygun Count the Kicks t-shirt shipped directly to the address shared. As an individual, you are pledging to participate but not fundraise. 

2. Captain a Team: Create a team and invite your friends to donate. If you create a team, you are pledging to ask others to donate to your fundraiser. You’ll create your own personal page, share your story and photos and encourage participation from friends and family. With the help of social media, that’s really easy to do! We have some amazing prizes for the TOP TEN individual fundraising individuals (this could be a team captain participant or an individual team member) with recognition also being given to the top fundraising team.  Each individual who donates at $60 or higher will receive an event link to virtual Every Woman Counts 2021 and a custom Raygun Count the Kicks t-shirt shipped directly to the address shared.

3. Table Captain: There are two ways to become involved and earn this status. We will again be recognizing Table Captains with social media and event day recognition.  Deadline to register as a table captain and receive these benefits is 9am on May 10.

   1. Is a one-click option what you are looking for? This $600 package is for you! Go to the Buy a ticket (or donated to the event) button on the homepage) By donating to our mission in this manner, you will receive:10 event t-shirts, event links for you and 9 guests, a Virtual Event box (including printables, photo booth props, event recipes, Spotify playlist and more!). You will receive a seperate email with instructions to pass along to your 9 guests, including their email address to receive the event link, t-shirt size and shipping address (shirts will be shipped directly to guests who provide that information-- no need for you to distribute them.) 

   2. Captain a team and invite your friends to donate. This option allows you to invite an unlimited number of guests to pay for their own event tickets and/or simply donate to the mission.  Once you reach the $600 level of fundraising, you will be recognized on social media and at the event as a table captain.

      1. If you create a team, you are pledging to ask others to donate to your fundraiser. You’ll create your own personal page, share your story and photos and encourage participation from friends and family. With the help of social media, that’s really easy to do!

   3. All $600+ Teams will achieve table captain “status” and recognition.

4. Join a Team: By joining a team, you are adding to the fundraising goal of that team.  You are registering and participating as a member of that team. 

Remember -- we have some amazing prizes for the TOP TEN individual fundraising individuals (this could be a team captain participant or an individual  team member) with recognition also being given to the top fundraising team.

5. Sponsor the Event: You can also choose to sponsor a team to add to their fundraising goal, or become a sponsor of the event.  Learn more about the benefits of becoming a sponsor by clicking here.

Can I watch the Kick Off Webinar I missed?

Of course! The Webinar was recorded and can be found here.

What types of incentive prizes are available for the highest individual fundraising participant? A trip to Arizona, jewelry, a Coach purse and autographed books of Untamed are all incentives to raise the most. Please learn more by clicking here.

How do I get my event link?

Any individual who purchases an event ticket at $60 donation or greater by May 11 @ 9am is eligible to receive LIVE event link which will be sent to the email used to donate or register on this website PRIOR to the May 11 Every Woman Counts Event.  You can also go to CountTheKicks.Live and enter the email used to make your donation as you username/password.  You may login as early as 11:30am cst on May 11, with pre-event slideshow beginning at 11:45am.  The official program will begin at 12:00pm CST.  

NOTE: Purchases made AFTER 9am on May 11 and PRIOR to 11am on May 12 will receive a link to the recorded of the event which expires at 1pm on May 12.

How can I get an event t-shirt?

Any individual who purchases an event ticket at $60 donation or greater by May 12 at 11am is eligible to to receive an event t-shirt.  Individuals choose their preferred t-shirt size and shirts will be mailed directly to the address shared.

How soon will I receive my t-shirt?

The sooner you register, the sooner you will get your shirt.  Shirts will be mailed from Des Moines, Iowa in mid-April and in mid-May.

What does the event t-shirt look like?  

Enjoy this super soft, custom-designed Count the Kicks Raygun t-shirt. 

Not sure what size?  Use this size chart to help you decide. 

Are you looking for sponsors?

YES!  Please see our sponsor page here to learn more about various sponsorship opportunities. Please email our Executive Director Emily Price at price.emily@healthybirthday.org to become a sponsor.

How will my donation or sponsorship help fulfill the Count the Kicks mission?

Count the Kicks is an evidence-based stillbirth prevention and awareness campaign that teaches expectant parents the method for, and importance of, tracking fetal movement daily during the third trimester of pregnancy. 

Each year in the U.S. 23,500 babies are born still. One in every 167 pregnancies ends in stillbirth, making it 10 times more common than SIDS. According to the CDC, a Black woman is more than twice as likely to lose her baby to stillbirth (1 in 96 pregnancies) than her white neighbor, colleague, or friend. Research shows that a change in movement is sometimes the only indication that a baby is in distress and needs to be checked by your doctor.

During the ongoing COVID-19 pandemic it is especially important for expectant parents to understand the importance of kick counting in the third trimester. We recognize there may be changes to regularly scheduled prenatal visits and an increase in telehealth appointments, which means expecting parents may not see their provider in person as often. By using the FREE Count the Kicks app daily starting at 28 weeks, expectant parents will have the peace of mind to know when things are OK and when things have changed, empowering them to contact their provider. Kick counting is a free, easy-to-use way for parents to monitor their baby’s well-being at home.

The Count the Kicks app is available in the Google Play and iTunes app stores, and has been downloaded more than 130,000 times by expectant moms in all 50 states. It’s an easy-to-use tool for expectant parents to monitor their baby’s well-being in addition to regular prenatal visits.

Through the Count the Kicks campaign there is a community of moms who are in tune with their bodies and their babies, letting providers know when something feels off. Time and time again this system works — and babies are being saved across the country. In the first 10 years of our campaign in Iowa, the state’s stillbirth rate has decreased nearly 32 percent while the rest of the country remained stagnant.  If we were to replicate the success we have experienced in Iowa, over 7,500 babies would be saved annually in the United States.

All proceeds from Every Woman Counts will be used to directly impact our mission to prevent stillbirth and save babies by providing the Count the Kicks education and resources to as many expectant parents as we can this year. This event helps keep the Count the Kicks app FREE for all moms and allows us to raise awareness on social media, via webinars and in presentations. Healthy Birth Day, Inc. is the 501(3)(c) non-profit responsible for the Count the Kicks campaign. Learn more at www.countthekicks.org.

Other questions? 

Contact us at EWC2021@countthekicks.org