Every day 117 people in the U.S. die of metastatic breast cancer (MBC), also known as Stage 4, where the breast cancer has spread to other parts of the body. Funding MBC research is the only way to find a cure!
LAURA INAHARA
FOUNDER, #LightUpMBC
I became a stage IV metastatic breast cancer advocate after I learned about the disparity in funding for the disease through my best friend Jessica Moore's diagnosis. Jessica was only 32 years old at the time. I turned a feeling of helplessness into action, pairing with Jessica to learn more about the disease and to educate our local community through a family and friend formed organization, Moore Fight Moore Strong. Shortly after Jessica passed away at only 36 years old, I founded the #LightUpMBC campaign to honor her memory. It was important to Jessica to shine a light on the disease and to raise awareness and funding to help all living with MBC. This sparked the vision for the #LightUpMBC campaign. Through the help of family and friends and our amazing #LightUpMBC ambassador team, the campaign has grown larger than I could have ever imagined.
WHAT IS #LightUpMBC ?
The #LightUpMBC campaign is a global initiative aimed at raising awareness and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal, and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
#LightUpMBC Live is a dynamic virtual event that serves as the centerpiece of the #LightUpMBC campaign, bringing together the metastatic breast cancer (MBC) community and its supporters for an evening of storytelling, inspiration, and impact. Hosted annually on October 13 on Metastatic Breast Cancer Awareness Day, this live-streamed program features powerful stories from MBC patients and their families, musical performances, and appearances by special guests who amplify the mission of raising awareness and funds for MBC research. #LightUpMBC Live provides a platform for education and advocacy, highlighting the urgency of funding scientific breakthroughs for the most advanced stage of breast cancer. For more info on how to watch, get involved, or view the list of participating landmarks, please visit www.LightUpMBC.org
TAKE ACTION TODAY
Follow @LightUpMBC on Facebook and Instagram to stay connected to our campaign!
Use #LightUpMBC and #METAvivor tags in all social posts to help raise awareness.
Support METAvivor Research and Support by making a donation through this page, and be sure to share with friends!
Thank you!