Every day 117 people in the U.S. die of metastatic breast cancer (MBC), also known as Stage 4, where the breast cancer has spread to other parts of the body. Funding MBC research is the only way to find a cure!
ABOUT ME
Hi! I'm Sally. I'm a 8+ year metastatic breast cancer thriver who empowers others to flourish as an inspirational speaker, corporate wellbeing advisor and patient advocate. A lifelong New Yorker who is a passionate voice for health equity, I'm a Breast Cancer Early Detection Coalition co-founder, Women’s Health Advocates leader, Living Beyond Breast Cancer “Hear My Voice” advocate, and SABCS Alamo Scholar alum. In 2026, I was named a Top Oncology Survivor Voice on Social Media by OncoDaily and a finalist for the Social Health Network Advocacy Trailblazer award.
I am a LinkedIn Top Voice who saw an opportunity to bring the patient advocacy often seen on Instagram and TikTok onto the LinkedIn platform, recognizing the opportunity to connect more directly with changemakers across business and legislation. My health journey, advocacy and work have been featured through bylines and interviews in places such CNN, Cosmopolitan, Oprah Daily, Allure, The Independent, Glamour, Netflix, Health, Entrepreneur, Good Morning America, CBS New York, and All There Is with Anderson Cooper. My advocacy has also taken her to Capitol Hill and The White House.
More broadly, my cancer diagnoses led me to pivot my career. I love creating inspirational keynote talks and wellbeing workshops integrating themes such as making meaning and purpose, understanding post-traumatic growth, navigating uncertainty, and leading with authenticity and vulnerability. My work integrates my corporate experience, my studies at Harvard (AB, psychology) and Stanford (MBA, MA Education), my certifications in positive psychology, coaching, resilience, and meditation, and (of course!) insights from my cancer journey.
Earlier in my career, I spent two decades as a media executive. At Time Warner, I led multicultural business strategy across HBO, Turner and Warner Bros. and created and launched OneFifty, a content incubator for innovative, diverse storytellers. I also spent many years at NBCUniversal and Booz Allen Hamilton. A former camp counselor, I still passionately bring childlike wonder, creativity, and community into everything she does, most especially my adventures with my nephew and two nieces.
WHAT IS #LightUpMBC ?
The #LightUpMBC campaign is a global initiative aimed at raising awareness and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal, and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
#LightUpMBC Live is a dynamic virtual event that serves as the centerpiece of the #LightUpMBC campaign, bringing together the metastatic breast cancer (MBC) community and its supporters for an evening of storytelling, inspiration, and impact. Hosted annually on October 13 on Metastatic Breast Cancer Awareness Day, this live-streamed program features powerful stories from MBC patients and their families, musical performances, and appearances by special guests who amplify the mission of raising awareness and funds for MBC research. #LightUpMBC Live provides a platform for education and advocacy, highlighting the urgency of funding scientific breakthroughs for the most advanced stage of breast cancer. For more info on how to watch, get involved, or view the list of participating landmarks, please visit www.LightUpMBC.org
TAKE ACTION TODAY
Follow @LightUpMBC on Facebook and Instagram to stay connected to our campaign!
Use #LightUpMBC and #METAvivor tags in all social posts to help raise awareness.
Support METAvivor Research and Support by making a donation through this page, and be sure to share with friends!
Thank you!